Let's build your brand and tell your story naturally.

Meet the Face Behind Fern & Fable

My name is Hannah Rearick. I'm a designer with a passion for building out brands for everyday people with the goal of creating something authentic for you and your business.

With a Bachelor's Degree in Graphic Design and 2 years of experience helping to create designs that speak to people and elevate brand reach, let's work to build something great.

The Design Process

Brand Discovery and Brainstorming

Before a single visual is created, we take time to define what matters most. Through strategic conversations and exploration, we uncover the essence of your brand and the story it needs to tell. This stage creates alignment around your vision, goals, and values, ensuring every creative decision that follows has purpose and direction.

Creative Direction and Moodboarding

This is our first glimpse into what your brand could become. Through carefully crafted moodboards, we'll explore distinct visual directions and identify the style that best reflects your vision. Instead of moving forward on assumptions, we use this phase to establish a clear creative direction and set the stage for the design work ahead.

Design and Final Touches

This is where the vision comes to life. With strategy and creative direction firmly established, we move into designing your final brand assets. The work is presented for review, refined as needed, and polished until it feels right. Once approved, it's time to launch with confidence.